We acknowledge and accept that the personal details that you impart to us, is to be kept in strict confidentiality and to use the information only in the manner which would be beneficial to our customers. We consider our relationship with you as invaluable and strive to respect and safeguard your right to privacy.

We shall protect the personal details received from you with the same degree of care, but no less than a reasonable degree of care, to prevent the unauthorized use, dissemination, or publication of these information as we protect our own confidential information of a like nature.

## PRIVACY POLICY & DATA PROTECTION NOTICE

Entity Name: Shrija FinServ LLP

AMFI Registration Number (ARN): 315260

Last Updated: 28 September 2026

At Shrija FinServ LLP, we are committed to protecting the privacy and digital personal data of our clients in strict compliance with the Digital Personal Data Protection (DPDP) Act, 2023 and DPDP Rules, 2025.

1. What Data We Collect:

We collect personal information necessary to facilitate mutual fund transactions and asset management services, including:

* Identity & KYC Data (Name, PAN, Aadhaar Number, Date of Birth, Guardian details for minors).

* Contact Data (Mobile Number, Email ID, Communication Address).

* Financial Data (Bank Account Number, IFSC, Mandate details, Investment history, Portfolio valuation).

2. Purpose of Processing :

We process your personal data solely for specific, lawful purposes related to your investments:

* Facilitating investment transactions (Purchase, Redemption, SIP setup) via authorized platforms (like BSE StAR MF, NSE NMF, MFU, or RTAs like CAMS/KFintech).

* Completing and verifying KYC documentation as mandated by SEBI/AMFI.

* Providing portfolio performance reports, statements, and updates.

* Fulfilling regulatory, statutory, and tax reporting requirements.

Note: Your data will NOT be used for cross-selling unrelated third-party products (like Insurance, credit cards or loans) without your explicit separate consent.

3. Data Sharing with Third Parties:

To process your transactions, we share your data only with mandated financial infrastructure entities:

* Asset Management Companies (AMCs) / Mutual Fund Houses.

* Registrar and Transfer Agents (RTAs) like CAMS and KFintech.

* Authorized transaction engines and platforms.

4. Your Rights under the DPDP Act :

As a Data Principal, you hold the following rights which can be exercised by contacting our Data Protection Officer:

* Right to Access: Request a summary of your personal data being processed by us.

* Right to Correction & Erasure: Update incorrect data or request erasure of data (subject to SEBI record-retention laws, which require preserving financial transaction data for a specified period).

* Right to Grievance Redressal: File a complaint with us regarding any data privacy concern.

* Right to Nominate: Nominate an individual to manage your data rights in the event of death or incapacity.

5. Data Security:

We employ industry-standard security measures (encryption, secure cloud servers, and restricted access controls) to protect your data from unauthorized access or breaches.

6. As per DPDP Act 2023, for any data correction / erasure request/Grievance:

     If you have any questions regarding this policy or wish to exercise your rights Please fill this form or Contact

     Data Protection Grievance Officer

     * Name of Officer: Vijay Kumar Mittal

     * Email: care@shrijafinserv.com

     * Mobile: 9450924700

     * Address: Office No.17-18, 3rd Floor

                    Ashta Siddhi Trade Centre, Vijay Chowk

                    Gorakhpur-273001